Understanding Customer Consent in Yalt: A Guide for Businesses
In today's privacy-conscious world, managing customer consent isn't just about compliance—it's about building trust. At
Yalt, we've designed our consent system to be both GDPR-compliant and business-friendly, giving you flexibility while
protecting your customers' rights.
The Two Pillars of Consent
At Yalt, we separate consent into two distinct areas:
1. Loyalty Program Participation
- Tracks purchases and points
- Manages rewards and levels
- Stores transaction history
1. Marketing Communications
- SMS notifications
- Email campaigns
- Push notifications
Putting You in Control
As a business owner, you can configure how consent works for your customers through two simple toggles in your
dashboard:
text
Settings > Legal > GDPR and Legal
- Require Explicit Consent for Loyalty Program
- Require Explicit Consent for Marketing
The Loyalty Program Toggle
When turned OFF:
- New customers are automatically enrolled
- Points start accumulating immediately
- Perfect for businesses with clear loyalty benefits
- Customers can opt-out anytime
When turned ON:
- Customers must actively agree to join
- Points only accumulate after consent
- 24-hour retroactive points window
- Ideal for businesses prioritizing explicit consent
The Marketing Toggle
This one's simpler—and for good reason. Due to GDPR requirements, we recommend always keeping this ON, requiring
explicit customer consent for marketing communications.
The Customer Journey
Let's follow Maria, a new customer at your coffee shop:
1. First Visit
- Maria makes her first purchase
- You add her to your system
- She receives a welcome message
1. Consent Request
- Gets an SMS and email with consent links
- Can choose to join your loyalty program
- Separately decides about marketing communications
1. The 24-Hour Window
If Maria agrees to join your loyalty program within 24 hours, she'll get points for her first purchase. This way, she
doesn't miss out on rewards while making her decision.
Making It Work for Your Business
For Retail Stores
- Consider automatic loyalty enrollment
- Focus on immediate rewards
- Use marketing consent for special offers
For Premium Services
- Opt for explicit loyalty consent
- Build trust through transparency
- Use targeted marketing to engaged customers
Best Practices
1. Clear Communication
- Explain your loyalty program benefits
- Be transparent about data usage
- Make opting out easy
1. Smart Timing
- Send consent requests promptly
- Follow up within 24 hours
- Don't over-communicate
1. Regular Maintenance
- Keep your privacy policy updated
- Monitor consent rates
- Respect customer choices
The Technical Side Made Simple
Your Yalt system automatically:
- Records all consent changes
- Timestamps decisions
- Manages points based on consent
- Handles marketing permissions
Real Benefits for Your Business
1. Trust Building
- Transparent consent process
- Clear customer control
- Professional communication
1. Efficient Management
- Automated consent tracking
- Simple dashboard controls
- Clear customer overview
1. Risk Reduction
- GDPR compliance
- Clear audit trails
- Protected customer rights
Getting Started
1. Review Your Settings
- Check your current consent configurations
- Consider your business needs
- Plan your consent strategy
1. Update Your Documents
- Privacy policy
- Terms and conditions
- Program benefits
1. Monitor Results
- Track consent rates
- Observe point accumulation
- Adjust as needed
Conclusion
Yalt's consent management system gives you the tools to build trust while growing your loyalty program. By separating
loyalty and marketing consent, you can create a transparent relationship with your customers while maintaining GDPR
compliance.
Remember: The best consent strategy is one that aligns with your business values while respecting customer choices.
Whether you choose automatic enrollment or explicit consent for your loyalty program, Yalt ensures you're always
operating within privacy guidelines while maximizing customer engagement.
Need help? Our support team is always ready to help you fine-tune your consent settings for optimal results.