In today's privacy-conscious world, managing customer consent isn't just about compliance—it's about building trust. At Yalt, we've designed our consent system to be both GDPR-compliant and business-friendly, giving you flexibility while protecting your customers' rights.
The Two Pillars of Consent
At Yalt, we separate consent into two distinct areas:
Loyalty Program Participation
Tracks purchases and points
Manages rewards and levels
Stores transaction history
Marketing Communications
SMS notifications
Email campaigns
Push notifications
Putting You in Control
As a business owner, you can configure how consent works for your customers through two simple toggles in your dashboard:
text
Settings > Legal > GDPR and Legal
- Require Explicit Consent for Loyalty Program
- Require Explicit Consent for Marketing
The Loyalty Program Toggle
When turned OFF:
New customers are automatically enrolled
Points start accumulating immediately
Perfect for businesses with clear loyalty benefits
Customers can opt-out anytime
When turned ON:
Customers must actively agree to join
Points only accumulate after consent
24-hour retroactive points window
Ideal for businesses prioritizing explicit consent
The Marketing Toggle
This one's simpler—and for good reason. Due to GDPR requirements, we recommend always keeping this ON, requiring explicit customer consent for marketing communications.
The Customer Journey
Let's follow Maria, a new customer at your coffee shop:
First Visit
Maria makes her first purchase
You add her to your system
She receives a welcome message
Consent Request
Gets an SMS and email with consent links
Can choose to join your loyalty program
Separately decides about marketing communications
The 24-Hour Window
If Maria agrees to join your loyalty program within 24 hours, she'll get points for her first purchase. This way, she doesn't miss out on rewards while making her decision.
Making It Work for Your Business
For Retail Stores
Consider automatic loyalty enrollment
Focus on immediate rewards
Use marketing consent for special offers
For Premium Services
Opt for explicit loyalty consent
Build trust through transparency
Use targeted marketing to engaged customers
Best Practices
Clear Communication
Explain your loyalty program benefits
Be transparent about data usage
Make opting out easy
Smart Timing
Send consent requests promptly
Follow up within 24 hours
Don't over-communicate
Regular Maintenance
Keep your privacy policy updated
Monitor consent rates
Respect customer choices
The Technical Side Made Simple
Your Yalt system automatically:
Records all consent changes
Timestamps decisions
Manages points based on consent
Handles marketing permissions
Real Benefits for Your Business
Trust Building
Transparent consent process
Clear customer control
Professional communication
Efficient Management
Automated consent tracking
Simple dashboard controls
Clear customer overview
Risk Reduction
GDPR compliance
Clear audit trails
Protected customer rights
Getting Started
Review Your Settings
Check your current consent configurations
Consider your business needs
Plan your consent strategy
Update Your Documents
Privacy policy
Terms and conditions
Program benefits
Monitor Results
Track consent rates
Observe point accumulation
Adjust as needed
Conclusion
Yalt's consent management system gives you the tools to build trust while growing your loyalty program. By separating loyalty and marketing consent, you can create a transparent relationship with your customers while maintaining GDPR compliance.
Remember: The best consent strategy is one that aligns with your business values while respecting customer choices. Whether you choose automatic enrollment or explicit consent for your loyalty program, Yalt ensures you're always operating within privacy guidelines while maximizing customer engagement.
Need help? Our support team is always ready to help you fine-tune your consent settings for optimal results.